A personal style blogger has lifted the lid on the lucrative
business of bloggers who are paid big bucks by brands to
feature certain products, or even phrases, on their
Danielle Bernstein, 22, runs the blog We Wore What, and
has 992,000 followers on her Instagram.
Currently, her rate card sets the cost of a single piece of
sponsored content from $5,000 to $15,000, but she
explained to Harper’s Bazaar that this rate can go up or
down depending on the number of posts a brand requires,
and length of her relationship with the company in
And that’s just the tip of the iceberg; according to Miss
Bernstein, when she hits one million
followers, she will be able to charge ‘a good amount more’
for sponsored content.
Indeed, Miss Bernstein is edging towards the top of the new
Instagram economy, through which savvy social media
stars are translating an ever-increasing tally of followers
into a lucrative business, which – if their accounts are
considered as ‘bankable’ as Miss Bernstein’s – could earn
them millions of dollars a year.
Miss Bernstein explains that the range for Instagram
accounts with a few hundred thousand followers is from
around $500 to $5,000 per post, but accounts with
upwards of six million followers can earn anywhere
between $20,000 and $100,000 a shot.
Industry estimates say brands spend more than a $1 billion
per year on sponsored Instagram posts, and that figure
shows no signs of decreasing any time soon.
More photos of the hot blogger: